About Doormat Direct
At Doormat Direct, we believe a great entrance starts from the ground up.
We are not just another online retailer — we are a company built on generations of experience in flooring and doormats. Our mission is simple: to provide durable, high-quality mats that keep entrances clean, safe and looking their best.
Our Heritage
Our story begins in Genemuiden — a town widely recognised as the carpet capital of the Netherlands.
We are proud to be a fourth-generation carpet family. Our ancestors worked directly in the factories, where knowledge of materials, durability and craftsmanship was passed down over time. These roots in traditional manufacturing still shape how we select and develop our products today.
What started on the factory floor has evolved into a modern, international business focused on performance, quality and reliability.
Our History
Over the years, our focus has shifted from production to supplying high-quality doormats to customers across Europe.
Today, our headquarters are based in Wolvega. From here, we manage our operations and serve multiple markets, including the United Kingdom, Netherlands, Germany, France, Sweden and Belgium.
While our business has grown internationally, our core values remain the same: quality, reliability and long-term performance.
From Factory Floor to Modern Specialist
For generations, our family was directly involved in the production of carpets and floor coverings. Today, we bring that same expertise into a more modern role — carefully selecting, developing and supplying doormats that meet the demands of today’s homes and businesses.
What We Offer
We specialise in a wide range of doormat solutions, including:
- Outdoor doormats for heavy-duty use
- Indoor entrance mats for everyday comfort
- Logo mats for businesses and branding
- Waterhog mats known for their performance
- Anti-fatigue mats for workplaces
Each product is chosen for its durability, functionality and ability to perform in real-world conditions.
For Homes and Businesses
Our products are designed for both residential and commercial use. Whether you are looking for a reliable mat for your home or a professional entrance solution for a business, we offer products that are built to last.
We work with customers across different industries, providing solutions for high-traffic areas where performance matters most.
Our Mission
Our mission is clear:
To deliver high-quality doormats that combine functionality, durability and design — helping customers create clean, safe and professional entrances.
Why Choose Doormat Direct
- Built on four generations of flooring expertise
- Strong roots in Europe’s carpet industry
- Wide range of specialist doormats
- Trusted across multiple European markets
- Focus on durability and long-term performance
- Reliable service and fast delivery